Writing a Clear & Compelling Business Case – Training Course Outline
Creating effective business cases is more science than art. The ability to put together a clear and compelling business case is a core competency for most managers. If you want to produce business cases that sell your ideas, this business case course will give you a short cut to using the best techniques in writing a persuasive argument. It's packed with tips and ideas from experienced writers.
What you will learn on this course
By the end of the training course, you will know how to:
Link your message to key corporate strategies
Gather and structure the wide range of information that makes up a business case
Write in a style that motivates your reader to ‘buy in’!
Write a Management Summary
Get the best out of writing tools and templates
How we deliver the Writing a Compelling Business Case course
It is available as a two-day private tutor-led course at your premises.
Private courses at your premises
We adopt a flexible approach so that even our standard courses are tailored to your needs. Our trainers are all professional writers as well as experienced trainers. They use their judgment on the day to adjust the content and pace of the course so that delegates get the training that is right for them. This is done by:
Discussing your requirements with you before the course
Assessing the pre-course questionnaires
Discussing with the delegates at the start of the course their objectives and outcomes
Checking throughout the day that objectives are being met.