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Writing a Clear & Compelling Business Case – Training Course Outline
Creating effective business cases is more science than art. The ability to put together a clear and compelling business case is a core competency for most managers. If you want to produce business cases that sell your ideas, this business case course will give you a short cut to using the best techniques in writing a persuasive argument. It's packed with tips and ideas from experienced writers.
What you will learn on this course
By the end of the training course, you will know how to:
Link your message to key corporate strategies
Gather and structure the wide range of information that makes up a business case
Write in a style that motivates your reader to ‘buy in’!
Write a Management Summary
Get the best out of writing tools and templates
How we deliver the course
This is a two-day course.
It is available as a
private tutor-led course at your premises.
You also have the option of:
1. Basic principles
The BASDELL Business Writing Model – an easy to remember overview of the writing process
Ingredients of a good business case – focussing on the customer
Identifying key messages – clarity and consistency
Developing a clear objective to keep you on track
Nine things you should know about your audience
Meeting readers’ expectations – good planning makes your content relevant
When you book we send you a questionnaire which we ask you to return to us before you attend the course. This enables our Trainers to assess your needs in advance.
2. Considering content for your business case
Analysing the challenges and opportunities facing you
How can these best be resolved or exploited?
What investment will be needed? How can you best describe your degree of confidence in your estimates? Where could the money come from?
What are the advantages you may expect?
3. Designing your structure
Using mind maps and an outline to structure and sequence your material
Discussing the different ways you can structure your business case
Top tips for business case structures – what goes where
Three possible outlines for your business case
A Management Summary that will sell your case – considering your purpose, audience, style and length
4. Building a solid business case
The four main sources for your data and the role of each
Managing the process of gathering information
The difference between features and benefits – organisation now saves time later
Tying in to IT and business strategies – making your content relevant to different readers
Return on investment – targeted statistics, multiple information sources, alternative scenarios
A word on soft benefits
Want Something a Little Different?
Give us a call today and we will tailor a course to suit you!
5. Making your arguments persuasive
What are the principles of persuasive writing?
How can your overall structure support your arguments?
6. Improving your writing style
Do your business cases contain these six common hazards?
Eight principles of clear writing that have stood the test of time
The best style for your business case and Management Summary
7. Drafting your business case
The importance of the correct mindset for writing a winning business case
How to avoid getting sidetracked when writing your draft
Checking that you are maintaining the correct writing style
How the right headings signpost your document
How, when and where to use illustrations
8. Editing your business case
Polishing your text the way the reader reads – from the top down
Tips to help you achieve maximum impact
Using headings, lists and tables for visual appeal
Making it easy to read – how punctuation clarifies meaning
9. Exploiting the tools
Getting the most out of spelling and grammar checkers
Hiding the metadata in Word documents – you might be telling your reader more than you realise
How to proof your own work and see what’s really there, not what you think is there
10. Avoiding rejections in the future
What you can learn from good feedback
Ideas you can bring to your next business case
11. Tips for making presentations
Presenting your case effectively lets all your hard work come through
Three of the worst presentation mistakes for you to avoid
How to hold your audience and make the most of your opportunity
For details of timetabled courses,
see the schedule.
To reserve your places you can
book on-line, book a private course or call us on +44 (0)844 445 7743.
Plain Words Ltd
The Documentation &
tel +44 (0)1235 60 30 22
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