Write Winning Bids – Bid Writing Training Course Outline
Writing effective bids to tight deadlines takes a lot of skill. If you have to produce bids, tenders or sales proposals under pressure, this course is for you. It's packed with insider tips from authors experienced in writing successful bids for major companies. And we show you step-by-step how to create bids that win.
Bid writing training will help you to avoid common mistakes and ensure your proposals stand out from the competition by meeting your clients' needs. Every organisation will benefit by having its proposals written by staff trained in tender writing.
What you will learn on this bid writing training course
By the end of the course, you will know how to:
Create a framework for success
Use the eight principles of good writing to improve your writing style
Use techniques to make your writing persuasive
Use techniques to plan and design the structure of your bid
Collect, evaluate and manage the information gathering process
Create an Executive Summary that contains your key messages and captures the reader’s interest
Handle prescriptive bids
Make the best use of illustrations
Use a checklist to review the quality or your response and edit and proof read your own and others’ work
Get the best out of writing tools and templates
What our customers say
“I am writing following the "Write Winning Bids" training course delivered on 22nd & 23rd March 2012 by Jakki Bendell.
All modules have been extremely valuable, interactive and informative and I would like to thank you again and Jakki for it.
I was able to put into practice right after the course when writing a proposal and this was actually a successful bid for my company!
The feedback received from the client was that the document was easy to read and navigate and gave clear and concise information about our deliverables!
“The pay back on the two day course will be immense, a very practical course which was made very relevant by the preparation work of the tutor.”
DA – Southern Electric Contracting
“Very useful to re-learn some basics and learn new techniques for bid writing. Am encouraged to push for adopting better practice during the bid process.”
GH – Siemens Traffic Controls
“Very useful to quantify what makes a bid more successful. Good examples from instructors. I will attempt to put lessons into practice.”
MK – AB Precision
How we deliver the bid writing training course
It is available as an open course in London or a private tutor-led course at your premises.
A two-day course. You will cover all the course contents in the two-day version. In addition you will have the opportunity to do more exercises and have more time working on documents you bring to the session, with the trainer's help.
A one-day course. We cover the modules you choose as most relevant to your organisation's requirements, and are happy to discuss with you the specific content so you can make an informed choice.
For private courses, some exercises will be based on a sample bid submitted by you.. On two-day courses delegates are asked to bring with them some bids they have recently worked on, to use as exercises during the course. For one of the bids, please also bring the contents list of the RFP or ITT for which it was written. By practising on pieces of your own work, you will be able to develop your writing skills in the ways that are most relevant to your own needs.
We deliver our bid writing training course at venues in central London, all easily accessible by public transport. All the rooms have natural daylight, independent air conditioning and free Wi-Fi.
If your journey into London means an early start, don't worry; on your arrival you can have a light and tasty breakfast of fresh bread, pastries, cereals and fruit. Throughout the day there's an endless supply of freshly brewed coffee and speciality teas as well as chilled water, fruit and homemade snacks.
Want Something a Little Different?
Give us a call today and we will tailor a course to suit you!
1. A framework for success
The BASDELL business writing model – an easy to remember formula that covers the main elements to consider when writing bids.
2. Easy ways to improve your writing style
Common pitfalls in bid writing
The eight principles of clear writing
Making your writing persuasive without being too sales-oriented
3. Understanding your bid and your readers
Understanding the ITT (Invitation to Tender)
What type of bid is it? Are there a lot of prescriptive questions? Can you choose the structure and layout?
Analysing your audience and why it is important to your writing style
What will persuade the audience to buy from you rather than your competitors?
Looking for bids staff?
Our specialist recruitment service can help you. Call us today!
4. Designing your structure
The benefits of structuring before you start writing
Three techniques to sequence and structure your material
How you should construct a compliance matrix and why it can help you
Presenting adequate information to support your ideas
Handling pre-defined questions (prescriptive bids) and non-compliance
Why you don’t always have to follow the structure of the RFP or ITT
5. Developing your solution and strategy
What are we trying to achieve?
The four categories of content for a winning bid and how to use them to your best advantage
How to set your objectives to make sure that you stay on track and keep to the brief
The importance of using a visual theme to develop your strategy
Quick and clear messages - what are the critical messages you want to give the customer?
Planning the writing task
When you book we send you a questionnaire which we ask you to return to us before you attend the course. This enables our Trainers to assess your needs in advance.
6. Gathering your information
Finding sources for your data
Managing the process
Collecting and evaluating information
Customising standard or boilerplate text – making it meaningful to the customer
Customising graphics or turning text into graphics
7. Creating an Executive Summary
When do you write an Executive Summary and what should it include?
What structure should you use for an Executive Summary?
What to include and what to leave out
Capturing the reader’s interest in the first paragraph
8. Writing your first draft
How to bring together objective, audience, structure and information
The importance of the right mindset – how to avoid getting sidetracked
The four big steps – prepare, draft, relax, polish
How to write powerful, attention grabbing headings
How to make your text more readable
Ensuring you achieve maximum impact
English – the universal language? Some pointers on British vs American text and making it appropriate for your audience