Training Course Outline: Writing for the Web Course
The Web presents a number of challenges to writers, not least of all ensuring that visitors can find the information they are looking for and that it’s easy to read.
This web writing course has been designed for people who want to write effective web-based documentation, either from scratch or based on existing material in a paper format.
By attending a web writing training course, you will avoid many of the most common errors made in web copy and ensure that your website is an effective ambassador for your organisation.
What you will learn on this writing for the web course
By the end of the course, you will know how to:
Apply the B.A.S.D.E.L.L. writing model to work in the most effective manner
Design and develop effective content for different types of reader
Communicate complex information and minimise queries
Structure information effectively for online access
Make the most of social media
Organise content into modular units that will improve the way your organisation captures, shares and manages knowledge
Build navigation structures that relate to people’s needs for information
Avoid “flat” information – where every piece of content has equal importance and is therefore difficult to search
Sequence content – sequencing needs to be relevant but flexible allowing visitors to surf but not get lost
Create reusable information – content must address the needs of all visitors regardless of how they access it
What our customers say
“Great trainer! Great style, very enjoyable & informative.”
PB, Slough Borough Council
“Thought the trainer was excellent. So were the exercises.”
“Concise, effective & fun.”
“I now feel able to write for the web with more confidence. It will also help with other report writing in plain English.”
JP, London Borough of Sutton
“A thoroughly enjoyable course that built confidence in a team of writers previously handling the web with fear and trepidation.”
PB, TBWA Manchester
How we deliver the writing for the web course
It is available as a one or two-day private tutor-led course at your premises.
A one-day intensive course. It concentrates on showing you, step-by-step, the process of writing web based content. Exercises are used to illustrate various points throughout the day.
A two-day workshop. Delegates practise web writing skills, learning through group discussion, exercises and working on real examples of documents you bring to the workshop.
Private courses at your premises
We adopt a flexible approach so that even our standard courses are tailored to your needs. Our trainers are all professional writers as well as experienced trainers. They use their judgment on the day to adjust the content and pace of the course so that delegates get the training that is right for them. This is done by:
Discussing your requirements with you before the course
Assessing the pre-course questionnaires
Discussing with the delegates at the start of the course their objectives and outcomes
Checking throughout the day that objectives are being met.