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Effective Copywriting Skills – Copywriting Training Course Outline

All organisations need to write to their staff, stakeholders, customers or the public, and there are many ways to do so - newsletters, blogs, Twitter, press releases etc

Writing these can be a delicate job – the voice has to represent your company, and needs to be pitched at the right level for the specific document and the intended audience. For some, you need to present a business-like and professional image, for others a more relaxed, chatty conversational tone is needed.

For promotional items, language that seems too “hard-sell” will put off potential customers who are sent hundreds of these and may have no real desire to read them.

Staff won’t read internal newsletters that are just there to be the voice of management.

For these reasons, copywriting can't be seen as just another writing task.

Effective copywriting training can also make a difference in responding to bad press or a crisis, essential as social media escalates bad news faster than many companies can respond.

Who should go on this effective copywriting course

This course is for anybody who needs to write their company or organisation’s marketing and corporate communications.

What you will learn on this copywriting course

By the end of this copywriting training course, you will know how to:

How we deliver the effective copywriting training course

It is available as a private tutor-led course at your premises.

Choose from:

You also have the option of:

If you’re unsure which course is best for you, give us a call for more details or email us.

Copywriting Course Contents

1. Who are you?

Pre-Course Questionnaire

When you book we send you a questionnaire which we ask you to return to us before you attend the course. This enables our Trainers to assess your needs in advance.

2. Who do you need to talk to?

3. What is the right voice?

4. Doing your research

5. Copywriting for the web or social media

6. Copywriting newsletters

7. Articles, editorials, case studies and speeches

8. How to win with press releases

9. Annual reports

10. Responding to bad press or a crisis

11. Proofreading is essential

Book Now!

For details of timetabled courses, see the schedule.

To reserve your places you can book on-line, book a private course or call us on +44 (0)844 445 7743.

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