Writing for Academic Websites – Training Course Outline
Academic websites are the shop window for an educational institution, as well as the place where staff and students look for information. They need to convey a lot of complex content in a way that supports the university or college’s public image.
Writers producing web copy must ensure that visitors can find the information they are looking for and that it’s easy to read. This course has been designed for people who want to write effective web–based documentation specifically for academic websites, either from scratch or based on existing material in a paper format.
Our web writing course gives you lots of tips on how to plan and structure your writing, how to recognise what makes a website good or bad, and how to write clearly and appropriately for your audience.
This is a practical writing course and as such does not cover graphic design, structuring your website and technical issues.
It contains exercises specifically created to be relevant to those writing in the educational environment.
What you will learn on this training course
By the end of the course, you will know how to:
Apply the B.A.S.D.E.L.L. writing model to work in the most effective manner
Consider the types of readers your site will attract and design and develop effective content for each
Communicate complex information and minimise queries
Structure information effectively for online access
Make the most of social media
Organise content into modular units that will improve the way your organisation captures, shares and manages knowledge
Build navigation structures that relate to people’s needs for information
Avoid “flat” information – where every piece of content has equal importance and is therefore difficult to search
Sequence content – sequencing needs to be relevant but flexible allowing visitors to surf but not get lost
Create reusable information – content must address the needs of all visitors regardless of how they access it
What our customers say
“A very thorough course and really good materials to take away which I think will be very useful to help me improve my writing for the web.”
JS, Oxford University Computing Services
“Alison's knowledge and expertise surpassed my expectations”
AW, Oxford University Computing Services
“One of the best courses I've been on for a long time”
JW, Oxford University Computing Services
How we deliver the Writing for Academic Websites course
It is available as a one-day private tutor-led course at your premises.
Private courses at your premises
We adopt a flexible approach so that even our standard courses are tailored to your needs. Our trainers are all professional writers as well as experienced trainers. They use their judgment on the day to adjust the content and pace of the course so that delegates get the training that is right for them. This is done by:
Discussing your requirements with you before the course
Assessing the pre-course questionnaires
Discussing with the delegates at the start of the course their objectives and outcomes
Checking throughout the day that objectives are being met.