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Plain Words – the Documentation and Training People

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Effective Copywriting Skills

Writing for Academic Websites – Training Course Outline

Academic websites are the shop window for an educational institution, as well as the place where staff and students look for information. They need to convey a lot of complex content in a way that supports the university or college’s public image.

Writers producing web copy must ensure that visitors can find the information they are looking for and that it’s easy to read. This course has been designed for people who want to write effective web–based documentation specifically for academic websites, either from scratch or based on existing material in a paper format.

Our web writing course gives you lots of tips on how to plan and structure your writing, how to recognise what makes a website good or bad, and how to write clearly and appropriately for your audience.

This is a practical writing course and as such does not cover graphic design, structuring your website and technical issues.

It contains exercises specifically created to be relevant to those writing in the educational environment.

What you will learn on this training course

By the end of the course, you will know how to:

What our customers say

“A very thorough course and really good materials to take away which I think will be very useful to help me improve my writing for the web.”

JS, Oxford University Computing Services

“Alison's knowledge and expertise surpassed my expectations”

AW, Oxford University Computing Services

“One of the best courses I've been on for a long time”

JW, Oxford University Computing Services

How we deliver the Writing for Academic Websites course

It is available as a one-day tutor-led Virtual Classroom.

Course Contents

1. A framework for success

Pre-Course Questionnaire

When you book we send you a questionnaire which we ask you to return to us before you attend the course. This enables our Trainers to assess your needs in advance.

2. Writing skills

3. Devising a strategy for your website

4. Understanding how people read online

5. Structuring your information

6. Organising your website

7. Editing and proofreading

Enquire Now!

You can enquire about a private course, call us on +44 (0)1235 60 30 22 or email .

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Virtual Classrooms

All our courses are available as online remote training sessions