Email Masterclass – Training Course Outline

You write emails on a daily basis but do they always get the results you want?
Are some of your email habits working against you? And did you know that each of us can spend up to 20% of our time – that’s a day a week – dealing with the email we receive?

On our half-day Email Masterclass course you will learn how to organise your content and consider your audience, to get the best results from the emails you send. We discuss things that can affect the tone of your emails, and what to do if an interchange is becoming heated. We also touch on technical issues to help you make the most of your email software, but the course does not cover specific use of email sofware in detail.

What you will learn on this course

By the end of the course, you will know how to:

• Structure your emails effectively
• Write in a clear, concise style
• Get your message across convincingly
• Assess the tone of your email to minimise misinterpretation
• Deal with your inbox efficiently

What our customers say

“I feel the course has highlighted errors I make every day in emails and has developed my skills to overcome these.”

Dana Taylor, John Wiley

“I have found this very useful as I have more of an idea about how to structure emails and what is the best way to put things.”

Laura Girling, John Wiley

Course Duration

This course is a half-day, interactive workshop. Delegates practise writing effective emails, learning the techniques through group discussion and exercises.

If you prefer a one-day course why not go for Business Writing Duo? Improve your punctuation in the morning and learn how to write effective emails in the afternoon.

Follow up session

Get the most from a staff training day and make sure valuable ideas aren't forgotten by booking a follow-up session. Our trainer will visit you again a month to six weeks after your course to give delegates the chance to:

• discuss how they implemented what they learnt
• go over points from the course
• practise their skills by working on their own writing with the trainer’s help

Course Contents

1. General principles of writing

• Clarifying your objective - know what you want to achieve
• Analysing your audience - understand who you're talking to
• Seven principles that make email work

2. Structuring emails

• Thinking about content (what you want to say)
• Learning how to structure your emails depending on your objective
• How long should emails be?

3. Good writing techniques for emails

• How to ask for things
• How to give bad news
• Writing style

4. Writing emails

• Email etiquette – what it is and why it’s important
• Technical issues – which software tools help and which are counterproductive
• ‘Flaming’ – what it is and how to avoid it

5. Managing your email

• The importance of controlling your in box
• Responding to email – if not now, when?
• Effective filing keeps you on top – so why doesn’t everybody do it?

Book Now!

For details of timetabled courses, see the schedule. For prices, see the costs table.

To reserve your places you can either book on-line or call us on +44 (0)1635 202013.