Book a webinar, Cost £525

Webinar: Business Case Essentials

This live and interactive webinar lasts 60 minutes so it’s easy to fit this into your working day. Without leaving your desk you’ll be able to engage with an expert in writing business cases from the UK’s leader in this field.

Organisations have to be very careful how they use money and few will do so without a solid business case to maximise the outcomes of whatever spending decisions they make.

Businesses must also analyse any challenges or opportunities so they can deal with them in the most beneficial and least risky way.

This means that anyone wanting to guide a business in a new direction needs to put forward a strong case for making that change.

By the end of this webinar, you will know how to:

• Tackle the writing in the most time-effective way
• Write a coherent objective to keep you focused
• Be aware of the perspectives of the people who will evaluate your case
• Group and sequence your content
• Write persuasively without sounding too 'hard sell'
• Apply three key tips to give your writing impact

Each participant receives a detailed booklet covering the webinar content.

Course Content

1. The basics

Business Case Essentials starts with a quick overview of the B.A.S.D.E.L.L. Business Writing Model, showing you the most logical order to approach a large writing project and ensuring you allocate the right amount of time to each stage.

2. Who, Why and What: Objective and Audience

You will then learn quick ways to set a clear objective for your business case, and the importance of getting answers to some key questions about your audience.

3: Structure

We show you two methods to address the main aspects of structure — grouping and sequencing your information

4: Persuasive Writing

Persuasive writing is about being factual, objective, clear and confident. We go back to the basics and give you a flowchart to remind you what they are.

5: Give Your Writing Impact

Learn the three quickest and easiest things you can do to give your writing maximum impact and make it easier to read.

For more details or to book a webinar either call us or email

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Enquire Now!

You can enquire about a private course, call us on +44 (0)1235 60 30 22 or email .